How Brands are using Live Streaming Videos to Gain Wide Attention?

  • Live Q&A sessions: Hosting a Live Q&A session bestows huge customer engagement. Live interactions help in branding and building a loyal customer base since live sessions are transparent and raw. You can ask questions that help you to know what the customer base needs and what they are looking for in your brand. More importantly you can get live feedback that you can consider improving.
  • Behind the scenes look: Behind the scenes (BTS) look and bloopers often attract more people because people love to know the “story behind the story” and streaming BTS scenes bring the brand closer to the people. For example, Chanel has attained a uniquely untouchable sartorial status because of its creativity and craftsmanship. So, when Chanel highlighted the BTS behind making of the Chanel’s Savoir-faire handbag, it reached 4.4 million views and thousands of people commenting on the amount of work the artisans put into bringing the design. BTS scenes help people to know about the amount of work that goes behind the end product.
  • Collaborate with influencers: The latest strategy big brands are handling is Collaborating with the influencers. When an influencer endorses your brand, product, or service, they can get their audiences to trust your brand. This means the influencer helps to leverage the already loyal customers to grow your business. This increases brand awareness and improves sales.
  • Run contests and giveaways: Running contests and giveaways as rewards drives a crazy amount of customers to engage with your brand. Contests and giveaways are incredibly effective at growing brands quickly, gaining followers, and collecting new leads. Since there is an air of curiosity and excitement to participate and win those giveaways. In fact, based on a survey, 55.82% of brands run giveaways on various social networks. The main reasons they do these are to increase followers and brand awareness.
  • Gather feedback and crowdsource: Testing your product in real time during live sessions helps in genuine feedback and responses which helps you to improve the product based on them. Many companies practice what’s known as live beta testing and remote focus groups, where they can see and analyze the interaction with their product. This is a very effective way to gather candid reactions. Live polling is another way to gather information. It makes the viewer feel great about having their opinion heard.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Nirmal Raj

Nirmal Raj

Bsetec is a Digital Solution Provider Company. Our team of experts deliver next-generation solutions to perk up the business productivity.