HowAI and AR are revolutionizing the beauty industry
Beauty companies are using AI technology to help customers find the best beauty products. Customers can now virtually test makeup products before purchasing them and immediately see the results on their skin. No one goes out to buy makeup and foundations ranging from shades to moisturizers to glittery nail paints or anything else since AI took over the skincare and beauty industries. Augmented reality and artificial intelligence have transformed the capabilities and experiences of beauty brands.
Virtual Try-on in Beauty Industry: In the beauty industry, virtual try-ons are used. L’Oreal’s launch of the virtual reality app, Makeup Genius in 2014 was the first significant step toward AI in the beauty industry. It allowed customers to virtually try on cosmetic products without having to visit the store. However, they were unable to convert the sales that they had hoped for. As a result, L’Oreal began using artificial intelligence to target customers more effectively using the big data they gathered.
Face Mapping: Many cosmetics companies have created their own versions of virtual try-on augmented reality apps. Another exciting use of AI in beauty has been the development of skin diagnostics through face mapping and product recommendations. A single selfie can contain a plethora of data. One can learn about the customer’s skin type, undertones, and whether or not they have common skin issues such as acne, rosacea, dryness, pores, and so on. Beauty companies can use this valuable information to tailor product recommendations.
Improved hygiene: Improved hygiene is another significant advantage of AI and AR experiences. While some brands did remove their makeup testers during the pandemic, COVID-19 has demonstrated the unsanitary nature of in-store makeup testers. Particularly because makeup testers are frequently used near the eyes and mouth. Perfect Corp’s (virtual beauty try-on app developer) Chang says, Adopting artificial intelligence-powered virtual try-on tools aided in bringing the in-store try-on experience online in a meaningful, engaging, and safe manner in order to meet evolving customer expectations.”
Sustainability: AI beauty is critical to a brand’s sustainability initiatives. A safe, convenient, and effective virtual try-on experience that reduces waste while providing a satisfying consumer shopping experience could replace the traditionally wasteful consumer sampling practice. “Sustainability is rapidly becoming a top priority for brands, and our AI and AR beauty tech solutions help brands reduce waste through virtual try-on, limit overconsumption through tailored beauty experiences, and recommend products.”
Despite the fact that the pandemic is mostly over, more and more people are turning to online shopping. This does not imply that offline shopping will become obsolete. However, the proportion of online sales will almost certainly increase rapidly. Online sales are expected to account for 48% of all beauty sales by 2023. As a result, the skincare and beauty industries will continue to invest in AI. Contact BSEtec, the best feature-rich Augmented reality developer, if you want to invest in AI and AR applications.