Smart Trends and Approaches for Governing the Live Streaming Industry

The pandemic has increased demand for live video streaming and OTT platforms such as Netflix, TikTok, Insta Live, and other video and live streaming services. Another reason why live streaming trends are growing is that nearly 74% of marketers began video marketing after the 2020 pandemic. The following are some of the smart trends and approaches to look out for in 2023.

  • Growing monetization of OTTs: Though Over-The-Top (OTT) media such as Netflix, Hulu, and Amazon Prime were already thriving prior to the global lockdown, the number of subscribers has grown unimaginably in recent years. These platforms’ rapid growth is due to the fact that they provide unlimited video content access for a reasonable monthly or yearly subscription fee. Collaboration with mobile operators to generate additional revenue is another way for OTT platforms to grow. As more mobile users activate their free subscriptions and quickly upgrade to premium accounts, this model has proven to be successful.

By 2028, the live streaming industry is expected to be worth $223.8 billion. As a result, it is prudent to invest in live streaming platforms, as the time has come for such platforms. Check out Streambiz, the top-notch and feature-rich live streaming script that will help you easily launch your platform like Periscope. For more information and a free live demo, please contact BSEtec.

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Nirmal Raj

Nirmal Raj

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